American BBQ in Asia
The October 2026 KCBS Bullsheet features my article, “Smoke Across Asia: How American Barbecue Is Growing in Seoul, Kuala Lumpur and Hanoi.” Based on recent visits to South Korea, Malaysia, and Vietnam, the article examines how restaurants, USMEF promotion, equipment companies such as Weber, and social media are helping American-style low-and-slow barbecue grow across Asia.
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